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The other day I caught Robert Mark with Jetwhine.com being interviewed on Fox news.  He was attempting to portray the other side of the Auto manufacture’s corporate jet travel explaining the reality of a top executive’s time as it relates to using a corporate jet as a Business tool.

You can read his article about his stance on www.Jetwhine.com.  Here’s the post I submitted to add to his business reasoning.

 

Robert.  I saw you on FOX news today.  I found your counter-point to corporate business travel options refreshing to say the least.

You mentioned that Public Relations is ‘Perception’, but not necessarily ‘Reality’.

 

Let me take it one step further and break it down to a true cost including a ‘Productivity Factor’ which is a leveraged multiple of what a Company expects to get back from an employee.

Let’s take that same Detroit to Washington trip and compare traditional Airline travel to corporate Jet travel in a Lear 60.

This is a perception-buster ‘Quantitative’ look via a Jet Charter ROI Simulator comparing 1^st class airline travel for the GM CEO making 2.2 million in salary and having to make 1 intermediate stop on an 519 mile airline trip.

 

The ‘Straight Travel Cost’… that traditional line item at the bottom of a Jet Charter Trip Proposal is nearly 5 times more in the Lear 60 than with traditional airline travel.  And that’s where the conventional na-sayers pitch a fit.

Because who can justify 5 times more in ‘Price’?  Especially in this economy.

 

But if you ask the stock holders about that same CEO’s ‘Productivity factor’… a leveraged multiple of what a company expects to get back from an employee, then there is more to the story when seeking a true ROI equation of Time, Flexibility, Productivity and Price = TRUE COST.

 

In this travel scenario, the Jet Charter ROI Simulator shows that there is a Time machine Savings with Employee Productivity Value of over $63,000… $63,426 to be exact. 

 

Because when you recover 9 hours of a CEO’s productivity time… it’s something you can actually ‘put your Finger on’ and ultimately justify it.  And that goes for other executives that are high up on the org chart, minimally in the 6-figure salary range.

 

And what about the PR move to appease the public outcry by succumbing to a 9-hour hybrid car ride this past Wednesday.

 

In this travel scenario, the Jet Charter ROI Simulator shows there is a Time machine Savings with Employee Productivity Value of over $133,000… $133,235 to be exact.

 

Because you recover 12 hours of a CEO’s productivity time… and Time truly is Money.

 

So, Robert, next time you talk to other CEO’s that are considering doing the ‘politically correct’ thing by jumping out of private jet business travel and jumping into a 4-seat hybrid, advise them to include ‘Quantitative’ values to justify a legitimate business tool.

 

Jeff Hardesty

President

SellMoreJetCharter.com

 

 

 

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